If you are to choose between accessing web on your smartphone, tablet, laptop, or desktop, then what will be your pick?
Quite naturally, you will choose a smartphone due to ease of mobility.
This tells us everything about how mobile market is dominating the technological arena, especially with the advent of iOS, Android, Windows, and other smartphone OSes in particular. The sales of smartphones devices have increased drastically over the past few years, allowing businesses to consider shifting their businesses on mobile in order to reach a global audience within no time.
Today businesses not only aim towards leveraging the power of mobile application development marketing, but also monetize on apps capable enough to strike a right chord with the audience. While measuring the effectiveness of already launched mobile campaigns, businesses consider two primary factors:
• Is the mobile campaign capable of enhancing customer satisfaction leading to an increase in user engagement with the app?
• Have the adoption of mobile role in leveraging the marketing approach, has made a difference in organization’s operational efficiency?
Let us check out both the factors in detail.
i. Increasing user engagement by satisfying customers
As users become more used to doing things on their mobile phone, they start being detached from using desktops, laptops, or even tablets. Hence, a time comes when they expect to do everything on their smartphone without any need to switch on to other sources. In such a scenario, it becomes evident to deliver best in the class customer satisfaction by delivering information in real time.
ii. Successive role in organization’s operational efficiency
Mobile is on the top of list for every organization to capitalize on consumer activities leading to an increase in satisfactory customer service. Mobile enhances workers productivity enabling them to fill up the gaps created by inefficiencies within the app, helping customers to have a smooth sail while accessing your business or apps on mobile. Variables like lead acquisition, retention rate, sales conversion, are those few metrics playing a vital role in measuring the results. Moreover, key performance indicators (KPAs) such as no. of active users, total no. of users, no. of app downloads, also play a major role in calculation of the mobile campaigning numbers.
